“Customer focus and innovation is at the heart of everything we do.”

At Armitage Opticians, we care for our patients offering the best advice based on their lifestyle, prescription and budget.

We invite you to join us and learn why we have been around since 1963.

About us

Established in the 1960s and based in Heckmondwike, we are a boutique opticians giving you a great value, unique alternative to the high street. We aim to exceed your expectations and ensure you leave our practice with confidence in your frames and faith in your opticians. 


Enjoy a totally bespoke experience where we really get to know you, listen to you and care for you.


With our honest, one to one advice and personal dispensing service, you can rest assured you’re in good hands. Our expert staff will provide the very best recommendations for you in a relaxed environment. We have everything covered from initial eye testing through to choosing from our wide range of glasses and contact lenses. 

Our approach is completely focussed on you and we are proud to combine traditional service with cutting edge technology. We get to know your lifestyle and requirements right from the beginning, so our expert staff can find the perfect eyewear to suit.

Why choose us?

When you visit us you’ll be greeted by our friendly, enthusiastic team in a relaxed, comfortable environment.

To us, you are more than just a number. We treat you as the individual you are and help you to select the frame and lenses that best suit you and your requirements.

We believe in really getting to know you and your eye health to help us build the kind of trust that means welcoming you back us time after time.

Once you have your prescription, you can enjoy browsing a greater range of products than you’re likely to find on the high street, including premium designers and niche manufacturers – there are plenty to choose from.


Your experience with us doesn’t end when you walk out the door. If you need any tweaks, repairs or adjustments to your eyewear, simply give us a call or drop in and see us. Our friendly staff will be more than happy to assist and ensure you are comfortable and happy with your spectacles.

So why put up with anything less?

Get in touch now to book an appointment or to speak to one of our expert staff today on 01924 403617


Experience the Armitage Approach to Eyecare

Book Your Appointment Today and Get a £25 Gift Voucher To Spend